fashion & accessories design interior & living design urban design car design i-design business design design

 

WORKSHOP

For the Master in Car Design 2009/2010, the workshops foreseen are:

Car Exterior. The analysis of the several aspects and constraints to take into account when the shape of a car is designed, ranging from aerodynamics and fuel consumption, new materials, production technologies, brand and family policy, aesthetics

Car Vision. Participants will be required to develop a design concept interpreting the style, image, and values of a car brand, consistently with its current product range and position on the market.

Design for car brands: accessories and contaminations. Today car brands can findpossible applications in sectors different from automotive, as other transportation means or in a wide range of accessories. Car designers have to experience also the challenge of deploying a car brand to other fields, in order to be ableto understand the different business and design approaches.

Experiential Design. The car as a system, where the product is one component of an overall customer experience that starts from how the car is sold and promoted and includes maintenance and assistance.




Car Interior. The design of everything passengers experience with their senses during the travel, integrating a wide range of topics from aesthetics and colours, materials, forms, ergonomics, electronics.